By looking at Communications in terms of production and variables, you will save millions. By not understanding variables in communications, you will loose millions and time. Gone where communication firms can pass Bullshit. Now it’s far from an art form with metrics. Clients should expect decision making based on sound research, in addition to web analytics and online monitoring data.
The goal: Create the most productive syntax, which could be words, photos,video or interactive digital content. Not the most view and clicks
Resonance:
Output time/date to channel dissemination, and how much time that takes. It shows language adoption, which is how you win. There’s a saying politics, “Win the language battle, win the war”. Resonance is a good KPI for knowing if the framing has retention, thus productivity.
Its can also be useful to reverse engineer a past event’s content and framing with machine learning to compare and contrast. Again don’t focus too much on “click and looks”. You might see exponential gain which perhaps are linked to offline events. That way you can also map correlation. I tend to see this pattern a lot working in politics. This reiterates the massive amount of information available on-line by listening.
More Tricks:
Use best practices in cognitive ICT, psychology,linguistics and behavior economics. A real expert will know captology, sentiment analysis and gamification, and not neglect fundamental and technical analysis.
When you understand the basic variables, you see that each enhances or destroys productivity.
If the person you hired doesn’t understand what I’m talking about, the strategy will loose productivity. Ask yourself, why we are paying 200-300 plus per hour? Educated guessing is over. The data doesn’t lie.
Machine Lens 