Tag: framing effect

Active Communications

The idea of “Active Communications”  is based heavily on media monitoring listening data AND proper framing, which is a bit of an art (unless you have first class AI/NPL skills) . To work efficiently, a multi-channel infrastructure that allows for real-time content is paramount.

Important concepts to take away:

  • Timing and message coherency, to create a critical mass.
  • Trust the data for real time decision making.
  • Location based targeting with Fundamental,Technical and Sentiment analysis, per channel/medium.

Perhaps the biggest aspect is willingness to abandon prior methods after the data is received. You might be more comfortable with Twitter or another channel, but for the specific campaign it could be a  waste of time. Don’t fight up stream.

Framing

In politics controlling language is vital. George Lakeoff (Linguist -Cal Berkley) confirms brain will generate a physical cognitive bias if you win the language war. Because of the frame being repeated, the attitude towards the subject changes.

For example the party who introduced the term wins solely on sheer mass. This can be determined by the total count of the terms.

For example: ”Death Tax” or “Estate Tax”. We also know the terms that we introduced to the discussion. Hence the campaign works when the Language has been adopted. It might not seem like much but these are long term goals and or policy matters to keep or change a status quo.