Tag: digital currency

Your next firm should be an IT firm.

I’ve interviewed with them all. The big firms, the small firms. Both in Brussels and in New York.

After working in the European Commission and Parliament, I wanted to go to the private side of Communications and Policy. The problem? I had been running data and insights. Using terms like NLP, Sentiment analysis, cognitive science and connotation mapping to describe what I did not work well. On the other hand dumbing down would leave me looking like another 27 year old who does “the social media” and or “the internets”. Most firms doing the interview for analytics positions wanted to hear “pivot table”, “engagement”, “influence” and maybe SPSS. Upping the hierarchy on those terms to explain why “something was” appeared unnecessary and impractical since explaining this to a clients communications director is another task with in itself.

So to hell with the PA/PR firms, I joined an IT firm that also does communications – Intrasoft International, and could not be happier.  The people’s skill sets are well defined and paid, which gives them a certain confidence in contrast. They like things such as analytics and completely understand them. Their only fault is the soft side of Communications – which is now my job to merge.

IT is going to take over communications sooner than later. Current  PR firms will be left scrambling. The lack of investment in the deeper meaning (abstract knowledge such as transference, retention and pragmatics) will start to show as data/connotation mining becomes a standard practice. Most IT firms already have this infrastructure in place via their AI departments.

There will be a point where dropping shit jargon is irrelevant and companies Comm Director, who should be more of a CIO/CTO in the nearer future, will see right though it.

My 2 cents. Also check out my presentation at chandlerthomas.com

CT

Twitter and it’s Correlation to Facebook and Media Comments: GOP Primaries

The Chart shows the correlation of Media comments and Facebook posts, in reaction to Twitter output , in regards to GOP primary Candidates. It’s no surprise there is a downward trend for Facebook. The two channels tend to be segregated politically. Twitter being more conservative and Facebook being more liberal.

Active Communications

The idea of “Active Communications”  is based heavily on media monitoring listening data AND proper framing, which is a bit of an art (unless you have first class AI/NPL skills) . To work efficiently, a multi-channel infrastructure that allows for real-time content is paramount.

Important concepts to take away:

  • Timing and message coherency, to create a critical mass.
  • Trust the data for real time decision making.
  • Location based targeting with Fundamental,Technical and Sentiment analysis, per channel/medium.

Perhaps the biggest aspect is willingness to abandon prior methods after the data is received. You might be more comfortable with Twitter or another channel, but for the specific campaign it could be a  waste of time. Don’t fight up stream.

EU Political On-line Trend Graph From the 2011 Summer

I thought that I would post a trend chart that I found. It is from the 2011 summer of rebellion. Please ask questions:

 

 

Using Klout and Digital Influence

“The race is for a  system  digital currency wield the most social influence. One particular player has emerged, Klout, determined to establish their platform as the authority of digital influence. Klout’s attempt to convert digital influence into business value underscores a much bigger movement which we’ll continue to see play out in the next year. To some degree everyone now has some digital influence (not just celebrities, academics, policy makers or those who sway public opinion). But for the next year, the cult of influence becomes less about consumer plays like Klout and more about the tools and techniques professionals use to “score” digital influence and actually harness, scale and measure the results of it.”

– Just use Klout for Accountability. If the communications Unit’s goal is to get online, Klout can be a good way to hold people accountable. Nothing more at this point but there seems to be potential.