Tag: Chandler Thomas LLC

Abandon Your Communication Strategy

You or your organization is not special to the news cycle. It’s goal should be smarter, faster, cheaper. While it might not seem like it, faster -despite large investment coast, are 90% of the time cheaper. They save on opportunity loss/cost.

Many organizations and political groups write a long, dull strategy for their communications. The idea is out dated.  Today’s modern communication environment is fast. It’s real-time, and it doesn’t care about you. It’s not an option to rely on un-adaptable 10,000 word papers if the goal is to stay relevant.

Don’t worry.

If you are good at data science and have monitoring tools, you’ll mitigate risk.  Build a COMM infrastructure that can handle “real-time”. The main things is to trust in the Data (it doesn’t lie), and remember  the strategic advantage of real-time outweighs the majority of mistakes you could  make.

Framing

In politics controlling language is vital. George Lakeoff (Linguist -Cal Berkley) confirms brain will generate a physical cognitive bias if you win the language war. Because of the frame being repeated, the attitude towards the subject changes.

For example the party who introduced the term wins solely on sheer mass. This can be determined by the total count of the terms.

For example: ”Death Tax” or “Estate Tax”. We also know the terms that we introduced to the discussion. Hence the campaign works when the Language has been adopted. It might not seem like much but these are long term goals and or policy matters to keep or change a status quo.

German and French EPP MEPs: Germans Dominate Coverage and the French Talk.

The chart illustrates regional media output and comments online for German (DE) and French (FR) European People’s Party MEP’s during the last 30 days.  The market share of EPP MEP’s is  41%(29) French and 59%(42) German. The market share of coverage is 75% (DE) and 25 % (FR). Essentially the Germans are over performing by 16% (zero sum game). The Illustration get’s more interesting when you see  the comments on  media regionally. 62% of DE EPP MEP related media output is coming from Germany. Despite this,  82% of all DE EPP MEP commented media is from France – Germany only accounts for 10%! On the opposite, Germany is statistically at 0% regarding  FR EPP MEPs comments. The FR EPP MEPs comments are divided between the USA and France ( 48%) and Belgium ( 2%).

Critical Mass

This trend is looking at analytics of political instances of media saturation. I call it Critical Mass. Despite consistent media we only see exponential gains on key events (Voting Day,Debates). This means we need to have the media infrastructure/network in place before we need it.
Possible reasons for this is:
  • Humans outsourcing knowledge to calendars, social sites and other mediums. We only know a vague amount of information and rely on our knowledge to access it as a substitute for remembering.
  • In a 24/7 multimedia cycle humans compartmentalizing knowledge to avoid over load.