Tag: Politics
Framing
In politics controlling language is vital. George Lakeoff (Linguist -Cal Berkley) confirms brain will generate a physical cognitive bias if you win the language war. Because of the frame being repeated, the attitude towards the subject changes.
For example the party who introduced the term wins solely on sheer mass. This can be determined by the total count of the terms.
For example: ”Death Tax” or “Estate Tax”. We also know the terms that we introduced to the discussion. Hence the campaign works when the Language has been adopted. It might not seem like much but these are long term goals and or policy matters to keep or change a status quo.
IS SOCIAL MEDIA CHANGING EVERYTHING?
Well yes and no. [Good] PR has always been about understanding human perception/biases not “emotional IQ” or “social media savvy” [bad PR]. The medium in this case – “Social” Media, is just another way to leverage and understand innate human traits/bias. Although there is some evidence that illustrate some biases are dynamic/changeable, largely people are not interacting much different now from the digital realm than real life. i.e. human behavior and cultural patterns/perceptions and need for expression creates the digital or social media instance – not the other way around. In other words Bernays would be just as effective now as he was then. The medium to the method is mostly arbitrary to said human behavior/bias needed to be leveraged.