Framing

In politics controlling language is vital. George Lakeoff (Linguist -Cal Berkley) confirms brain will generate a physical cognitive bias if you win the language war. Because of the frame being repeated, the attitude towards the subject changes.

For example the party who introduced the term wins solely on sheer mass. This can be determined by the total count of the terms.

For example: ”Death Tax” or “Estate Tax”. We also know the terms that we introduced to the discussion. Hence the campaign works when the Language has been adopted. It might not seem like much but these are long term goals and or policy matters to keep or change a status quo.

European Parliament Leadership sentiment: Guy Verhofstadt Wins

The chart illustrates that overall sentiment of Group Leadership in the EP.

Joseph Daul who is president of the EPP Group (largest EP Party) is lower than Guy Verhofstadt (ALDE) and Martin Schulz (S&D). During the state of the Union address (first spike) Schulz  beat out Verhofstadt. This had to do with the S&D being perceived as competitor to Jose Barroso so the general media sought out his for his views on the event/speech.
Blue = Joseph Daul
Yellow = Guy Verhofstadt
Red = Martin Schulz
Online Web Sentiment of European Parliament Leadership

German and French EPP MEPs: Germans Dominate Coverage and the French Talk.

The chart illustrates regional media output and comments online for German (DE) and French (FR) European People’s Party MEP’s during the last 30 days.  The market share of EPP MEP’s is  41%(29) French and 59%(42) German. The market share of coverage is 75% (DE) and 25 % (FR). Essentially the Germans are over performing by 16% (zero sum game). The Illustration get’s more interesting when you see  the comments on  media regionally. 62% of DE EPP MEP related media output is coming from Germany. Despite this,  82% of all DE EPP MEP commented media is from France – Germany only accounts for 10%! On the opposite, Germany is statistically at 0% regarding  FR EPP MEPs comments. The FR EPP MEPs comments are divided between the USA and France ( 48%) and Belgium ( 2%).

Critical Mass

This trend is looking at analytics of political instances of media saturation. I call it Critical Mass. Despite consistent media we only see exponential gains on key events (Voting Day,Debates). This means we need to have the media infrastructure/network in place before we need it.
Possible reasons for this is:
  • Humans outsourcing knowledge to calendars, social sites and other mediums. We only know a vague amount of information and rely on our knowledge to access it as a substitute for remembering.
  • In a 24/7 multimedia cycle humans compartmentalizing knowledge to avoid over load.