The first three rules of communications.

Nobody cares.
Nobody cares.
Nobody cares.

It’s time marketers realize people are exposed so much media noise and syntax that to stand out, it’s time to start just being direct and have a good product. Talking a lot and being “social” is most of the time fake and annoying. No one cares outside of something that is 98% relevant or actually extraordinary. Now’s the time to only be extraordinary.

– CT