It took a while to come to this conclusion. When I first started consulting some years back, I thought it was about insights and social data. Now people are onto “insights”, “social media” and “big data” (ad nauseam). What consultants and practitioners should really be trying to do is help organizations make more contextual decisions, faster.
You may note that I used to call this blog Intelligence, Communications, Change. The order is not coincidental.
Its reasoning goes as such:
- Unfortunately, organizations are not set up to handle the majority of intelligence or “insights” that we may find when mining the web or other data sources.
- I gather intelligence, communicate and then try to change a given instance or situation. Always changing and making decision more accurately and faster.
- To have the most benefit from analytics and data means turning the insights or analytics unit into an ongoing change management program. With the ultimate goal being to set up the organization to think contextually, as well as be ever cognizant of the “perfect is the enemy of good” principle – an “ok decision” that is fast typically has more value than a perfect one down the line.
Never before has there been so much information available to us. Every day there are 3.6 trillion words created on email and social media — the equivalent of 36 million books. Today more data crosses the internet every second than was stored in the entire internet just 20 years ago. The bigger risk is being tame and will put you in the doghouse faster than any sort fallout a thoughtful experiment would have. Over a long enough time, eventually, people and companies can piece together what ever competitive advantage a person or company may have. Those concerned with protecting IP or “trade secrets” will be irrelevant and miss opportunities simply because of the rapidly deteriorating value they perceive in their IP.
As the great basketball coach John Wooden said:
“If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes.”