Things that should be banned in communications.

Analytics and Insights, Brussels, Insights, Public Affairs and Communications, Social Media 1 Minute

Some quick thoughts about what I think is inhibiting the progress of mankind and discrediting my profession.

NLP “Neuro-linguistic programming”

For some reason this “woo” keeps coming up at communication events. Lets stop the hippie feel good stuff and get on with business. You are not a doctor. Do not give credence to feel good jargon and pass it off like science. We are all dumber for hearing these ideas. Yes, I am brain washed by my western medicine, and strict materialist atheist views.. and much better for it.

The terms Savvy/Buzz/Engagement/Guru

People should have to  sit through a presentation that they are supposed to take serious and hear these painful terms.  It should be assumed and implied if you are professional you will get people to interact with your content, not engage, other wise why the hell are people paying you? Further, if I ever see such words on a CV I immediately throw it away… This is used by people who have no new ideas and or are not well researched. Let the data speak for itself. Assume people are smart. You are not special because you work in media and communications.

-CT

 

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Published by Chandler T Wilson

Do to fundamental market shifts; organizations now find themselves operating within increased volatility, uncertainty, complexity, and ambiguity (VUCA). As a result, there are fewer markets with unknown opportunities and places to hide during market turbulence. Business, both big and small, will need to shift their thinking on what work, strategy, and creativity are. The majority of processes deployed at organizations are superficial and lead to a marginal compared, if any, competitive advantage, or built on assumptions that are no longer relevant or accurate. At Walmart, I work on machine intelligence to optimize corporate strategy and business processes for the VUCA age. By analyzing market trends and strategic frameworks with machine intelligence and algorithms, I've come to the conclusion that competitive advantage lay in the embrace of complexity, faster information to action times, and the unorthodox, as well as being agnostic to how an entity makes money or reacts to markets - especially for asset-rich businesses. This site is meant to house some of my research and thinking in the above areas. The views and comments expressed here are my own and do not represent companies I have worked for or with.

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