A Bit About Framing

Analytics and Insights, Insights, Public Affairs and Communications 1 Minute
Frames: The use of mental filters to make sense of incoming messages.  All views are Framed and are constructed through schemas that influenced how we  interpret the message. The goal of a communication professional is to create rhetoric  that consciously or unconsciously acts to construct a point of view, and make language more inclusive to constituents.
FRAMES OPERATE IN FOUR KEY WAYS:
  1. Identify Problems
  2. Diagnose Causes
  3. Make Moral Judgements
  4. Suggest Solutions
EXAMPLES:
  • You have a 75% chance of living
  • You have a 25% chance of dying
  • She is a cold person
  • She is a warm person
  • Estate Tax
  • Death Tax
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Published by Chandler T Wilson

Do to fundamental market shifts; organizations now find themselves operating within increased volatility, uncertainty, complexity, and ambiguity (VUCA). As a result, there are fewer markets with unknown opportunities and places to hide during market turbulence. Business, both big and small, will need to shift their thinking on what work, strategy, and creativity are. The majority of processes deployed at organizations are superficial and lead to a marginal compared, if any, competitive advantage, or built on assumptions that are no longer relevant or accurate. At Walmart, I work on machine intelligence to optimize corporate strategy and business processes for the VUCA age. By analyzing market trends and strategic frameworks with machine intelligence and algorithms, I've come to the conclusion that competitive advantage lay in the embrace of complexity, faster information to action times, and the unorthodox, as well as being agnostic to how an entity makes money or reacts to markets - especially for asset-rich businesses. This site is meant to house some of my research and thinking in the above areas. The views and comments expressed here are my own and do not represent companies I have worked for or with.

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