Social Media is Simple

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Social Media is no longer “Social Media”, it’s media. No need to differentiate. I hate the term. It’s something a 15 year old girl or a bubbly fresh out of communications studies BA says. It’s over. It’s main stream. All media is, and always was social. Quit wasting time “trying to understand it”. Get used to not understanding, trust  real-time data, then refine. If you are one of the many people wasting time trying to understand/define media by this point, it’s probably best to just hire someone who does. The discussion is over. It’s about doing now.Ask your self or your “media expert”: “What is the end game. Why do we do this?”
The reason why media is important (It’s really simple):
  1. Empathy
  2. Data – Analytics,Text and Context Mining
  3. SEO
  4. Use data for empathetic branding and communications

Let me remind you to never set rules out side of these. There’s always new apps and gadgets but the core of sound  communications is empathy.There is nothing else to it. It’s really that simple. No need to waste money and time on some BS discussion.

Empathy, nothing more.

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Published by Chandler T Wilson

Do to fundamental market shifts; organizations now find themselves operating within increased volatility, uncertainty, complexity, and ambiguity (VUCA). As a result, there are fewer markets with unknown opportunities and places to hide during market turbulence. Business, both big and small, will need to shift their thinking on what work, strategy, and creativity are. The majority of processes deployed at organizations are superficial and lead to a marginal compared, if any, competitive advantage, or built on assumptions that are no longer relevant or accurate. At Walmart, I work on machine intelligence to optimize corporate strategy and business processes for the VUCA age. By analyzing market trends and strategic frameworks with machine intelligence and algorithms, I've come to the conclusion that competitive advantage lay in the embrace of complexity, faster information to action times, and the unorthodox, as well as being agnostic to how an entity makes money or reacts to markets - especially for asset-rich businesses. This site is meant to house some of my research and thinking in the above areas. The views and comments expressed here are my own and do not represent companies I have worked for or with.

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