“The race is for a system digital currency wield the most social influence. One particular player has emerged, Klout, determined to establish their platform as the authority of digital influence. Klout’s attempt to convert digital influence into business value underscores a much bigger movement which we’ll continue to see play out in the next year. To some degree everyone now has some digital influence (not just celebrities, academics, policy makers or those who sway public opinion). But for the next year, the cult of influence becomes less about consumer plays like Klout and more about the tools and techniques professionals use to “score” digital influence and actually harness, scale and measure the results of it.”
– Just use Klout for Accountability. If the communications Unit’s goal is to get online, Klout can be a good way to hold people accountable. Nothing more at this point but there seems to be potential.
Machine Lens 