Communications from a productivity perspective = not happening in Brussels..The data doesn’t lie.

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For some reason in Brussels it’s not about productivity and developing margins for communication strategies. According to Mckinsey, a data based approach on average out performs educated guessing by  6-7%. All I ever see business do is promote logistics in operations while neglecting a process based, quantifiable approach to internal and external communications. On a Corporate or Institution level this is millions of Euro wasted.

In Brxl educated guessing is the preferred way to develop a communications strategy and we wonder why voting rates/interests go down every year .. Still blank stares as to “why?”..To communications people and firms!! It’s not about policy or white papers.  It’s about empathy and simplicity..Aren’t we supposed to be the progressive/creative branch? I think we can do better, and either we do or we will have to eat the BS. The industry in Brxl can’t hide much longer. The data doesn’t lie.

The good news is  I know for certain it can be developed.. There is some interest.

Peace CTW

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Published by Chandler T Wilson

Do to fundamental market shifts; organizations now find themselves operating within increased volatility, uncertainty, complexity, and ambiguity (VUCA). As a result, there are fewer markets with unknown opportunities and places to hide during market turbulence. Business, both big and small, will need to shift their thinking on what work, strategy, and creativity are. The majority of processes deployed at organizations are superficial and lead to a marginal compared, if any, competitive advantage, or built on assumptions that are no longer relevant or accurate. At Walmart, I work on machine intelligence to optimize corporate strategy and business processes for the VUCA age. By analyzing market trends and strategic frameworks with machine intelligence and algorithms, I've come to the conclusion that competitive advantage lay in the embrace of complexity, faster information to action times, and the unorthodox, as well as being agnostic to how an entity makes money or reacts to markets - especially for asset-rich businesses. This site is meant to house some of my research and thinking in the above areas. The views and comments expressed here are my own and do not represent companies I have worked for or with.

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