Using Analytics and Online Media Monitoring in Public Affairs

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For mission critical applications as well as routine tasks online monitoring can help bolster efficiency for any  NGO, Political organization or institution’s communication strategy.

Why? In politics empathy is king.

Without empathy it’s impossible to foster a community and identity to get buy in. This applies to every political agenda/view you are trying to push. One of the first mistake people make in public affairs is thinking that everyone should agree with there view because “the  fact” are on your side.  The  reality is people could care less about  statistics and just want to how how an issue effects them.

 

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Published by Chandler T Wilson

Do to fundamental market shifts; organizations now find themselves operating within increased volatility, uncertainty, complexity, and ambiguity (VUCA). As a result, there are fewer markets with unknown opportunities and places to hide during market turbulence. Business, both big and small, will need to shift their thinking on what work, strategy, and creativity are. The majority of processes deployed at organizations are superficial and lead to a marginal compared, if any, competitive advantage, or built on assumptions that are no longer relevant or accurate. At Walmart, I work on machine intelligence to optimize corporate strategy and business processes for the VUCA age. By analyzing market trends and strategic frameworks with machine intelligence and algorithms, I've come to the conclusion that competitive advantage lay in the embrace of complexity, faster information to action times, and the unorthodox, as well as being agnostic to how an entity makes money or reacts to markets - especially for asset-rich businesses. This site is meant to house some of my research and thinking in the above areas. The views and comments expressed here are my own and do not represent companies I have worked for or with.

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